Teaching Materials

Communications | Entrepreneurship | Career Management | Power and Influence


My cases and technical notes in IESE Publishing

Published Articles

• The Hammer and the Magnet: Twin Pillars of Effective Leadership in IESE Insight 6 September 2010
• Imán y martillo: aliados infalibles en IESE Insight Spanish edition September 2010

My Courses:


Managerial Communications

• What makes a great communicator? Logos, Ethos, Pathos. 
• The Science of Influence (Cialdini)

Diplomacy

Entrepreneurship

Seminar: It's how you tell them

Seminar: Comunicar con eficacia y persuasión

Introduction	Comunicación Non-Verbal
La ciencia de Persuasion	El discurso ethos

Career Workshop

"Own Your Career" session at IESE Career Week

• Powerpoint Own Your Career
• Career Survey Handout