Point X

Point X

"How Great Business Leaders Communicate and Move People to Action, Build Soft Power and Achieve their Objectives"


About the Author

Conor is the author of the popular blog The Rhetorical Journey and Lecturer of Persuasion at IESE Business School, one of the world's top business schools.  He is an entrepreneur having founded 4 companies; past Area-Director of Entrepreneurs' Organisation, the worlds top organisation for entrepreneurs.  He is a frequent speaker at business events.


Point X.  Start Speaking like a Leader

This book is based on the popular course at IESE Business School and taught to over 4,000 MBAs, Directors, Politicians and Corporate Executives.


Speech Structures 
Great persuasive speech is well structured. The 3 base speech structures.

Capture your Audience 
Grab the attention of the audience in the first 30 seconds and never let it go.

Business Storytelling 
Story connects dry facts with meaning, makes your speech remarkable.


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